The 22nd China International Digital Interactive Entertainment Expo in 2025 is about to grandly open.

On June 24, 2025, the 22nd China International Digital Interactive Entertainment Exhibition ( ChinaJoy ) press conference was held in Shanghai. At the conference, it was announced that this year's ChinaJoy will be held from August 1 to August 4 at the Shanghai New International Expo Center.

Relevant leaders from the China Audio-Video and Digital Publishing Association, the Shanghai Municipal Propaganda Department, and the Pudong New Area Committee Propaganda Department attended the press conference and delivered speeches. Wan Fangyu, General Manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd., hosted the press conference and introduced the scale, highlights, and concurrent activities of this year's ChinaJoy.

Exhibition Scale and Participating Companies

This year's ChinaJoy is themed "Gathering What You Love," with a total of 743 companies registered for the exhibition, including 237 foreign enterprises from 37 countries and regions, accounting for 31.8% of the total. The BTOC Interactive Entertainment Hall covers a total area of 110,000 square meters, while the BTOB Business Negotiation Hall covers an area of 25,000 square meters.

Tencent, NetEase, Century Huatong, Perfect World, Giant Network, Original Generation, PlayStation, Xishanju, Kingsoft Shiyou, 4399, and Haoyou Kuaibao, among other well-known gaming companies, will bring multiple popular game products to the exhibition. Hardware manufacturers such as TCL Huaxing, Sony, and MoshowToys will also showcase the latest esports displays and peripheral products.

Concurrent Meetings and Activities

ChinaJoy will concurrently host the China International Digital Entertainment Industry Conference ( CDEC ), the China Game Developers Conference ( CGDC ), and several other conferences such as the Global Esports Conference, expecting to invite hundreds of industry heavyweight guests to share.

In addition, there will be events such as the Cosplay Super League, the National Dance Troupe Festival of Exceptional Dance Skills, and the Luo Shang Huafu New Talent Competition, attracting competitors from all over the country to participate in the competition.

Exhibition Highlights

1. Focus on AI technology innovation, adding a new "Smart Entertainment Robot" exhibition area, hosting the AIGC conference and the AI Game Innovation Competition.

2. First time creating a "Creator Zone" to attract young people to participate in interaction.

3. Build a global digital entertainment product launch platform, providing launch promotion solutions for enterprises.

4. The internationalization attributes have further improved, with overseas enterprises accounting for 46.5% of the BTOB exhibition area.

5. Build a digital operation system to achieve precise matching of business needs.

6. Collaborate with Alipay Blue Flower Fire Community to explore new ways of online and offline interaction.

7. Comprehensive upgrade of communication strategy, deepak brand influence.

The ChinaJoy organizing committee stated that it will continue to strictly control the safety and content review of the exhibition, creating a standardized and orderly industry benchmark exhibition. Tickets and various types of visitor passes are now available for pre-sale, and visitors can purchase them through officially designated channels.