Reverse live broadcast of Pump founder: single-day big dump 20%

At 4 AM, a co-founder of a well-known cryptocurrency project participated in a voice interview live stream. This live stream was humorously referred to by some as the "FOMC" of the crypto circle. It turned out that this live stream indeed had a profound impact on the coin price. During the live stream, the project's token fell nearly 15%, with a single-day drop approaching 20%, and its market value briefly dipped below $3 billion.

For the project, this interview is undoubtedly a public relations disaster.

Key Points of Live Broadcast

About token airdrop

The founder stated that the project will fulfill the previously promised airdrop plan to reward the community that has helped the project grow over the past year and a half. They hope that the airdrop will promote trading volume and long-term development of the entire ecosystem. However, the airdrop will not happen in the short term.

The founder emphasized that currently, only fewer than 5 people know the specific plan for the airdrop, and all external rumors are not credible. They take the airdrop very seriously and hope to ensure that it can reward the community. However, the specific airdrop shares and mechanisms cannot be disclosed at this time.

Regarding token buyback

The founders did not disclose the specific buyback plan, but stated that their on-chain activities would answer this question. Since the token issuance, they have repurchased approximately $20 million worth of tokens, with about $550,000 repurchased in the past four days.

about market competition

Regarding the rapid surpassing of their project's trading volume and market share by competitors, the founder believes this involves short-term speculation and competitive strategies, but they are more focused on long-term development. He stated that to achieve 10-fold or even 100-fold growth, some substantial changes are needed.

The founders emphasized that they will inject a large amount of liquidity into the ecosystem to support the currently active community while making significant improvements to the product. They plan to enhance the ecological mechanisms, better coordinate various forces, attract outsiders to join, and continuously introduce new and interesting narratives.

About the meme market prospects

The founder is optimistic about the future of the meme market, believing that there is potential for 10x or even 100x growth. However, he emphasizes the need to attract users in a more sustainable way, to avoid the big dump that follows excessive enthusiasm, which could lead to the loss of new users.

To achieve sustainable growth, they plan to expand the team, make strategic acquisitions, launch new versions of the trading platform, and improve the mobile application, among other initiatives. The goal is to attract more creators, streamers, artists, and entrepreneurs to join the ecosystem and encourage them to build long-term sustainable projects.

Reasons for Public Relations Disaster

The live broadcast ultimately triggered user dissatisfaction with the project, leading to a significant fall in the token price. The main reasons include:

1. The founder's choice to conduct interviews on a third-party platform instead of their own live streaming platform has raised questions.

2. The token price continues to fall, and even the ecological tokens that the founder publicly bought are experiencing losses, contradicting the promise of "injecting a large amount of liquidity."

3. The airdrop plan has been delayed, causing user dissatisfaction.

4. The repeated statement during the interview that "specific plans cannot be disclosed" has deepened users' distrust.

5. The lack of strong short-term positive news cannot offset the negative sentiment of users.

This live broadcast exposed serious problems in the project's public relations and communication with users. Although the founder expressed a commitment to long-term development, the lack of specific and feasible short-term plans and transparency makes it difficult to rebuild user confidence. Projects with ample funds urgently need to improve their public relations strategies and teams to better meet market challenges and user expectations.