Doodles Introduction: Going from avatar NFT to mainstream

Doodles is an NFT project launched on the Ethereum blockchain in 2021, created in collaboration by Canadian illustrator Burnt Toast and former core members of CryptoKitties. Its 10,000 colorful hand-drawn style avatars quickly gained favor in the collectors' market, becoming one of the blue-chip representatives of NFTs.

The project style is relaxed and colorful, emphasizing community co-creation. Holders can participate in the governance and proposals of Doodlebank, determine the direction of the use of ecological funds, and form a good community stickiness.

The transformation path of Web3 gamification

With the cooling of the NFT market, Doodles is also actively transforming. Starting in 2023, the team has been actively trying to cooperate with the traditional entertainment industry, and proposed a new vision in 2025: to build a Web3 content platform driven by the community, AI, and creators together - DreamOS.

DreamOS is set to be a "decentralized entertainment operating system" where users can create, interact, govern, and consume content on the platform, with all activities recorded and incentivized through blockchain. To support this system, Doodles has launched its native Token.DOOD.

DOOD Token Mechanism and Economic Model

DOOD is the core Token of the Doodles ecosystem, with multiple functions such as incentives, payments, governance, etc. Its design concept is to connect creators, content consumers, and platform operators through Tokens, allowing users to truly participate in and benefit from the growth of the ecosystem.

Total Supply:10,000,000,000 coins (100 billion)
The allocation structure is as follows:

• Community incentives and airdrops (including OG holders and creator rewards): About 68%

• "New Blood" New User Incentive Program：13%，The goal is to attract more non-NFT native users

• Core team and investors：19%，with lock-up period and linear unlocking mechanism to prevent short-term selling pressure

DOOD is currently deployed on multiple chains (first launch on Solana, with plans to expand to Base, etc.), supporting cross-chain liquidity and laying the foundation for building the Web3 entertainment consumption system in the future.

Image:https://www.gate.io/trade/DOOD_USDT
As of May 13, 2025, the market price of DOOD is about 0.006 USD.

Use Cases and Ecological Development Direction

The use of DOOD covers the entire Doodles ecosystem, and the team is gradually introducing related application scenarios, including but not limited to:

• Content interaction incentivesWhen users watch videos, like comments, or create content in DreamOS, they can earn DOOD rewards.

• Virtual Asset Purchase: Use DOOD to purchase in-game character outfits, scene props, custom background music, etc.

• Community Governance Participation: Coin holders can participate in the future DreamOS content review mechanism, incentive distribution, and feature proposals

• Cross-brand collaboration consumptionThe project plans to collaborate with mainstream artists or IPs to purchase exclusive digital collections or experiences through DOOD payment.

The team also mentioned that DOOD may be used in the future for Web3 advertising systems, where advertisers use DOOD to pay for platform promotion costs, forming an ecological closed loop.

Future Outlook of the Project

Doodles is no longer just a static NFT project, it is trying to evolve into a Web3 entertainment platform, connecting user creativity and content consumption needs through its native token DOOD and the DreamOS platform.

Unlike most projects that are limited to NFT collections, Doodles emphasizes long-term operation and content expansion, with a vision similar to 'Web3 version of Disney'. Its multi-chain deployment strategy and cross-content collaborations also provide more room for imagination for the project's future development.

However, the ecosystem is still in the early stages of construction, and the platform functions have not been fully launched. There is still a need for time to match the community's expectations with the actual progress. For novice users, understanding its basic mechanisms and long-term plans is the most important preparation before participating.

Conclusion

Doodles is evolving from an NFT project to a Web3 entertainment platform, and DOOD is the bridge connecting users and content ecosystems. Although the platform is not yet mature, its direction is clear and its mechanism design is rich, making it one of the few token projects worth attention in the current Web3 entertainment field.