Snoop Dogg’s NFTs Sell Out in 30 Minutes via Telegram Drop

Key Notes

• Snoop Dogg’s NFT collection, launched as Telegram digital gifts, marks one of the most successful NFT drops of 2025 so far.
• Telegram founder Pavel Durov confirmed that blockchain minting and secondary trading will begin in 21 days.
• Snoop Dogg also released a music video titled “Gifts” featuring the launch of digital collectibles.

Snoop Dogg, the popular American rapper, has once again ignited the non-fungible token (NFT) mania by selling out nearly 1 million NFT tokens on the messaging app Telegram within just 30 minutes of launch. As a result, the rapper generated more than $12 million from the proceeds of the sale.

Snoop Dogg’s latest NFT collection comprises nearly 996,000 digital collectibles, built on the TON blockchain network and released as part of Telegram’s new digital gifts.

Telegram founder Pavel Durov confirmed the news in a post on X (formerly Twitter), noting that blockchain minting and the secondary market for the NFTs will go live in 21 days.

Snoop Dogg’s NFT Collection Can Spark a New Rally

During the first quarter of 2025, NFT sales volumes plunged by a massive 61% to $1.5 billion, in comparison to $4 billion a year ago. Market analysts are hopeful that the new launch by Snoop Dogg can spark a new rally ahead. In May, the Avalanche blockchain witnessed a major surge in NFT trading volume, reviving hopes of a market-wide recovery.

Snoop Dogg also dropped a new track titled “Gifts” alongside a music video highlighting the full range of digital collectibles featured in the Telegram collection. The release sparked major buzz across social media and YouTube, with fans calling the collaboration with Telegram “legendary.”

An X user Zenith, who is the NFT lead at TON, noted in a post that original Telegram gifts have existed since at least January.

However, Zenith speculated that the overwhelming response to Snoop Dogg’s drop could have been driven by the star power behind the collaboration.

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