NFT: The New Infrastructure of the Internet's Future

The era of NFTs has quietly arrived. Although some mock them as just expensive small images, in reality, NFTs are becoming a key infrastructure that shapes the future of the internet. They not only provide market insights without excessively infringing on privacy, but also create communities and organizations, providing the necessary data architecture for building the Web3 vision.

Visionary companies are actively integrating NFTs into their technology systems. From the NBA to the Coachella music festival, we have seen numerous brands begin to apply NFTs. Some applications showcase the exciting advancements of membership economies, while others tend to leverage this technology without involving Web3 commitments. As a professional who develops NFT solutions daily, I believe companies can truly integrate NFTs in three ways to push their business towards a more community-driven future.

Establish a membership system and cultivate the community

The first step is to establish a community through a membership mechanism. For example, NFT membership tokens can be issued to loyal members, granting access to the internal community. Special NFTs can also be issued for early supporters and enthusiasts, such as the first 100 buyers of the product launch.

This membership mechanism allows businesses to provide priority access to products, news, content, or special features for their most enthusiastic and interested audience. By identifying the core user group, businesses can gain valuable feedback and understand what users value the most.

This internal membership mechanism helps companies easily maintain and enhance user enthusiasm, and strengthens the brand ambassador effect. Companies can even use NFTs as tickets to access peer-to-peer community spaces, allowing users to interact, provide feedback, and collaboratively shape the future of the business. Incorporating NFTs into the membership system not only allows companies to establish closer ties with their most loyal communities but also enhances the community's drive towards the business.

Provide early bird and exclusive access

The NFT-based membership system can bring various possibilities. One of them is to offer early bird or exclusive access. Taking a certain sports brand as an example, NFT membership can provide priority purchasing rights for new sports shoes. Members who purchase specific styles can also gain the opportunity to participate in designer meet-and-greet sessions or Q&A events.

This mechanism is not limited to online activities. NFTs, as an infrastructure, possess high flexibility and are not restricted by platforms, allowing them to provide a seamless offline community gathering experience as tickets. By verifying NFT membership, you can participate in exclusive online Q&A sessions with designers, as well as visit their design studios in person.

Empowering Members with Decision-Making Authority

Through NFTs, companies can also give members a voice in decision-making. For example, sports brands can show their design concepts under development to members who have participated in multiple sales (NFTs record this information) and invite them to vote. This approach deepens interaction with the core community in a mutually beneficial way: members gain more rights and influence, while brands generate more interest and boost sales.

Rewards Community Leaders

A more in-depth integration method is to allow members to have a greater influence on the project's direction. For example, member NFTs can record participation in sales and voting data, and companies can invite certain members to participate in discussions, strategic meetings, etc., of the product and design teams based on specific criteria. This is expected to further coordinate the pace between the community and the enterprises and reward the contributions of community influencers.

In addition, companies can provide various channels to deepen interaction based on the specific interests of members. Some may wish to participate in design decisions, while others may prefer to act as brand ambassadors. Regardless of the chosen method, all active community members can receive rewards. Each member having an NFT can unlock immense possibilities.

Promote Cross-Community Collaboration

As more and more companies integrate NFTs, enhancing the status of membership mechanisms in their businesses, cross-community collaboration will become a field full of opportunities. Brands and communities will be able to carry out activities that were previously unachievable, such as promotional events targeting NFT holders from like-minded communities of other businesses. Compared to current customer acquisition methods, this community integration can advance in a more humanized way with less data intrusion, which is particularly exciting.

The transformation towards a membership-based business model will bring profound changes. Some enterprises may cautiously and gradually explore these areas, while others may adopt a decentralized autonomous organization (DAO) model, completely entrusting the business to be held and operated by the community. The NFT-based membership mechanism allows businesses to flexibly experiment with the depth of community participation in operations and adjust as necessary.

In the development process of many industries, human factors have faced the greatest setbacks, and the trust of the entire society in enterprises has also been severely eroded. The membership mechanism is a powerful tool through which enterprises can become more community-centered, thus reversing this trend. This is the dual benefit brought by NFTs; it not only enhances community relationships but also opens new economic growth avenues for enterprises.