The Power of Web3 Community: The Rise of Sign

In the Web3 industry, the power of the community cannot be ignored. It not only provides members with a sense of identity and belonging but also offers strong support during times of crisis. Compared to traditional industries, the Web3 ecosystem relies more on community power, where participants often engage as contributors and builders.

The Sign project has built a thriving "Orange Dynasty" community in a unique way. They have adopted three key elements to create a sustainable Web3 community:

1. Cultural Symbol: The orange theme and "SignGlasses" serve as the visual identification for community members, with a low barrier design encouraging spontaneous participation.

2. Fair Incentives: Based on the soul-bound token (SBT) system, the focus is on rewarding substantial contributions rather than superficial data.

3. Continuous Operation: Maintain community engagement through extensive social media interactions and activities.

This strategy has cultivated a self-operating community of over 50,000 members, some of whom have even tattooed the Sign logo on their bodies, showcasing its profound cultural influence.

In addition to a strong community foundation, Sign also has a solid business model to support it. Its token distribution platform TokenTable generated $15 million in revenue in 2024, handling over $4 billion in token airdrops cumulatively. The company has secured $28 million in funding, with investors including several well-known institutions.

TokenTable positions itself as the Goldman Sachs of the Web3 space, offering services for token issuance, distribution, and liquidity management. It addresses the complexities and risks associated with token operations, allowing project teams to focus on token economics and product development. In the future, TokenTable plans to launch simplified services, investor transparency tools, and upgraded derivatives to support broader adoption and open up additional revenue streams.

The vision of Sign does not stop here. They are developing the Sign Protocol, which is an authentication system that spans both physical and digital spaces. This system allows for digital confirmation and on-chain recording of specific information through the concept of "certification." This not only addresses issues like Sybil attacks but also opens up new possibilities in areas such as RWA and CBDC.

Sign has made substantial progress in multiple countries, including the development of blockchain-based digital identities in Sierra Leone and the promotion of government process automation in the UAE. These achievements demonstrate that Sign is actively creating trust infrastructure in the real world.

Despite the challenges Sign faces in expanding its ecosystem, its business progress and loyal community provide a solid foundation for long-term development. If the team can successfully expand the Sign Protocol into a broader ecosystem, it is expected to provide a new paradigm for the sustainable development of Web3.