Web3 rise strategy seminar: k followers are not as good as hundreds of genuine ones, diverse incentives to expand users

At a recent Web3 growth strategy seminar, a co-founder of a well-known project shared her unique insights on the development of Web3 projects. She cited Kevin Kelly's viewpoint, stating that Web3 projects only need 100 true supporters, rather than 1,000 ordinary fans. This concept emphasizes the importance of building a strong core community, which is more crucial than having a large number of inactive users.

For different stages of user groups, she suggests adopting diversified Web3 incentive measures. For example, a testnet environment can be provided for developers, while proof of concept can be conducted for enterprise clients, and action-based tasks can be designed for ordinary users. These strategies aim to stimulate the interest and engagement of various types of users.

As the project begins to move towards the mainstream, she suggests leveraging multiple channels to expand its influence. This includes promoting through social media and opinion leaders, carefully planned events, seizing public relations opportunities, and collaborating with authoritative research institutions. These methods can help the project gain wider dissemination and recognition.

This seminar is part of a two-day event that has attracted numerous professionals from the Web3 field. The event focuses on rise strategies and the essence of marketing, inviting representatives from projects that have recently achieved significant rise and top investors to participate in discussions. The topics cover various aspects such as personal brand building, marketing strategy formulation, community culture construction, organic rise methods, and how to attract and retain Web2 users.

This event provided a valuable communication platform for Web3 practitioners, facilitating knowledge sharing and the collision of innovative thinking within the industry. Participants engaged in in-depth and insightful discussions around these core themes, providing new ideas and directions for the future development of Web3 projects.