BlackRock goes on-chain, aiming to be the world's largest encryption asset management king.

BlackRock goes on-chain, aiming to become the world's largest encryption asset management king.

Is BlackRock also "on-chain"? It aims to be the world's largest encryption asset management king!

You read that right, the traditional financial giant BlackRock, which manages $115 trillion in assets globally, is now fully diving into the encryption world, and their ambitions are not small—they aim to become the world's largest encryption asset management company by 2030!

From traditional big shots to "on-chain players"

When it comes to BlackRock, everyone in the financial circle knows it is a super giant, basically a presence that "manages a bit of everyone’s money." But now, it has started to seriously focus on the new cake of encryption assets. Not just sampling, but directly entering the field, heavily investing, and aiming for the "top spot."

According to the latest plan, BlackRock currently manages over $50 billion in encryption assets, including the most watched Bitcoin spot ETF (code: IBIT) and Ethereum ETF (code: ETHA). Not only that, it also manages the USDC stablecoin reserves issued by Circle, as well as a tokenized fund with a scale of over $200 million (BUIDL).

Bitcoin ETF becomes the "money magnet"

What impressed people the most is BlackRock's Bitcoin spot ETF – since its launch in January 2024, it has already attracted over $18 billion in inflows, currently ranking first among similar products globally. This is just the beginning.

This means that more and more institutions and traditional investors are indirectly putting money into the encryption market through BlackRock. In other words, BlackRock is endorsing Bitcoin and Ethereum.

It's not just about making money, but also about transformation.

Many people might be curious: Why has BlackRock suddenly "fallen in love" with encryption assets?

In fact, this is not just a whim. Over the past few years, encryption assets have gradually transformed from "speculative products" to "asset allocation tools," and more and more large institutions are beginning to take this field seriously. As a leader in the industry, BlackRock naturally does not want to miss the asset revolution of the next era.

By establishing ETFs, stablecoin reserves, and on-chain funds, BlackRock is quietly bringing the "Iron Throne of traditional finance" into the on-chain world.

In conclusion: When the giants take it seriously, the market changes.

The current encryption market is no longer just a game for programmers, speculators, and cryptocurrency players. The entry of traditional giants like BlackRock is changing the rules of the game.

They not only bring in large funds but also the possibilities of compliance, safety, trust, and institutional development. BlackRock's goal is very clear: not just to be a "participant" but to be a leader.

It is foreseeable that in the coming years, the boundaries between the encryption world and traditional finance will become increasingly blurred, and players like BlackRock are likely to become key players in this era of integration.

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In a nutshell: When the giants move, the market direction changes!