Web3 New Engine: Line and Klaytn Merge to Lead Blockchain Development in Asia

The famous Asian messaging software Line announced a mainnet merger with the Korean public blockchain Klaytn, a move that indicates Line will actively expand its presence in the Web3 space. Looking back at the rise of the Telegram ecosystem, it successfully attracted a large number of Web3 projects and users with its strong user base and mini-program platform, becoming a bridge for the transition from Web2 to Web3. Now, Line also has similar development conditions and is expected to give birth to new Web3 phenomenon projects in the Asian market, injecting new vitality into the field.

The merger between Line and Klaytn will bring technological innovation and changes in governance structure, issuing a new unified token and building an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also signifies deep cooperation among Asian tech giants in the blockchain field, bringing more innovation and opportunities to the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the Telegram ecosystem.

TG Ecosystem Review

The rapid development of the TG ecosystem has attracted widespread attention in the Web3 field, with its unique advantages and innovative models injecting new vitality into the entire industry. Multiple projects have successfully gone public, especially those listed on mainstream trading platforms with rapidly rising market values, which not only validate the commercial potential of the TG ecosystem but also attract a large number of new users into the Web3 world.

The TG ecosystem has achieved significant results by mid-year mainly due to its large user base and efficient communication mechanisms. Telegram, as a communication giant with 900 million users, has provided users with a brand new service experience through its launched mini-programs and bot development features. These mini-programs not only can replace most websites, support seamless authorization and integrated payments, but also greatly enrich user interaction methods through customization features.

In addition, Telegram has developed the TON Blockchain, supporting convenient blockchain transactions, further lowering the barrier for users to enter Web3. This "traffic + payment" model has allowed Telegram to rapidly develop in the Web3 field, becoming a bridge connecting Web2 and Web3.

In this process, several projects in the TG ecosystem have performed outstandingly. For example, some gaming projects quickly attracted a large number of users through simple operational methods and a fission mechanism, successfully guiding them to engage in on-chain interactions, achieving the transition from Web2 users to Web3 users. These projects not only succeeded within the TG ecosystem but also saw their market value rapidly soar after going public, demonstrating strong market appeal and commercial value.

Other projects enhance players' understanding and recognition of virtual currency through unique game background settings and management elements, while effectively driving traffic to their own channels by combining task systems with video-watching tasks, further expanding the influence of the TG ecosystem.

The success of these projects not only brings a lot of fresh blood to the TG ecosystem but also provides new ideas and models for the development of the Web3 field. They demonstrate that through gamification and socialization, Web2 users can be effectively attracted and converted, while also showcasing the application potential of Blockchain technology in non-financial fields such as gaming and socializing.

As the TG ecosystem continues to mature and完善, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to deepen in the fields of gaming and social interaction but may also further expand into finance, education, business, and other fields, ultimately forming a diversified and open Web3 ecosystem.

Introduction to Line

Line is a popular messaging app in Asia, especially in Japan. As of 2024, Line has 95 million monthly active users, covering over 68% of the total population of Japan. This app provides messaging and calling services, while also offering many unique features such as stickers. Businesses can set up official accounts on Line, with some even selling their own stickers to support marketing activities.

Line also has a status update feature, including story-like functionality and a share button. In addition, the application has a cashless payment feature called "Line Pay," which allows users to transfer money between each other and make payments in stores.

From 2015 to 2024, Line's monthly active users grew from 58 million to 95 million. Among active users, the proportion of male and female users reachable through advertising is 52.5% and 47.5%, respectively. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is quite representative of the Japanese population.

In Japan, Line is not just a tool for young people. It is widely used by people of all ages and has become an important communication mechanism for connecting friends, family, and colleagues.

A unique feature of Line is that there are over 3 million Line accounts owned by companies in Japan. Businesses can apply for a business account to send sales coupons to customers and even conduct surveys through Line. Compared to email, Line has a higher average open and click-through rate, which is why it is widely used by businesses of all sizes.

In 2020, the Japanese Ministry of Health, Labour and Welfare reached an agreement with Line to conduct a nationwide COVID-19 survey through Line. Today, Line has become one of the most useful brand tools in Japan, and creating an official Line account is a strongly recommended choice for companies collaborating with the Japanese market.

Current Status of Line Mini App

Line Mini App, as an innovative service on the Line platform, has become an important tool for digital transformation for enterprises, especially popular in Japan and Taiwan. It allows businesses to directly publish web services on the Line platform, enabling users to enjoy a convenient service experience without the need to download additional applications. Thanks to Line's large user base, businesses can reach a huge potential customer group, while the integration of payment functions enhances shopping convenience.

As consumers increasingly lean towards planned purchases, the Line Mini App has become a key tool for connecting online and offline, supporting functions such as online ordering, reservations, and queue calling, helping businesses enhance service visibility and user engagement. Although the development of the Line Mini App has not yet been fully opened in Taiwan, certified partners can apply in advance, and after development is completed, it must pass a review before being published.

Currently, the Line Mini App is widely used in industries such as catering, education, healthcare, beauty, and retail. By providing a convenient user experience and robust backend support, it helps businesses stand out in a fiercely competitive market. As technology continues to evolve and the market further opens up, it is expected that the Line Mini App will play an even greater role in promoting the integration of online and offline.

In addition, with the increasing market acceptance, the number of Line Mini Apps is growing rapidly. Some companies have launched no-code development platforms, further lowering the technical threshold, allowing more small and medium-sized enterprises to easily create and manage their own Line Mini Apps. It is expected that in the future, Line Mini Apps will play a greater role in e-commerce and online services, and may even drive Line to become a super app, providing users with comprehensive life services. This trend not only provides businesses with new customer touchpoints but also brings consumers a richer and more convenient service experience.

Introduction to the Korean Public Blockchain Klaytn

Klaytn is a blockchain platform launched by Kakao, a subsidiary of the South Korean internet giant, aimed at promoting the widespread adoption of blockchain technology through high performance, scalability, and reliability. Klaytn employs a Proof of Stake (PoS) consensus mechanism, accelerating transaction speed and confirmation time while keeping the system running efficiently.

Klaytn's main feature is the integration of the advantages of both public and private Blockchains, providing an efficient and secure environment. This unique combination allows Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for business applications that require handling high-frequency and large-scale transactions. In addition, Klaytn also supports smart contracts, enabling developers to build various decentralized applications on the platform to meet the needs of different industries and application scenarios.

Klaytn provides an easily accessible, user-friendly development environment, allowing newcomers to blockchain technology to easily build and deploy applications. Through a platform similar to web services, Klaytn simplifies the process of creating new blockchain environments, reducing the technical burden on developers. This design philosophy is particularly appealing to developers transitioning from centralized applications to decentralized applications, lowering the entry barriers and accelerating the realization of innovative applications.

Klaytn's native cryptocurrency KLAY plays multiple roles in the system. As a means of payment, KLAY is used in applications built on Klaytn, and it is also distributed as rewards to developers who contribute to the platform. Additionally, KLAY is a popular choice among cryptocurrency traders and investors.

The merger with Finschia is an important milestone in the development of Klaytn, leading to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The native token KAIA of the new mainnet Kaia symbolizes the union of Klaytn and Finschia, representing a commitment to partners and the community, bringing all parties together in a unified ecosystem.

The launch of Kaia signifies the rise of a network centered on collaboration, innovation, and users, which will simplify user experience and promote the global popularization and application of Blockchain technology. Kaia's vision is to make Blockchain technology easy to use and accessible to everyone, regardless of their background or experience. This vision is guided by its core values—community, sustainability, and simplicity—which serve as the guiding stars for Kaia in nurturing partnerships, deeply engaging with the community, and driving the journey of Blockchain adoption.

The network structure of Kaia is divided into three logical subnetworks: Core Unit Network (CCN), Endpoint Node Network (ENN), and Service Chain Network (SCN). The CCN consists of core units responsible for transaction validation, execution, and block creation. The ENN is made up of endpoint nodes that handle RPC API requests and process service chain data. The SCN is an auxiliary blockchain operated independently by dApps, connected to the main chain through EN.

The merger of Line and Klaytn's public blockchain

Klaytn and LINE's public chain Finschia have merged to create a new blockchain ecosystem, Kaia. This merger marks the deep cooperation between two major technology giants in Asia in the blockchain field, aiming to promote the development and application of Web3 technology.

Background

Klaytn is a blockchain platform launched by the South Korean internet giant, aiming to provide a high-performance, scalable, and secure blockchain environment. Finschia, on the other hand, is a blockchain platform launched by LINE, inheriting the vision of the LINE blockchain and committed to promoting the popularization of public blockchains and Web3 technologies. The merger of the two platforms not only involves technical integration but also represents a deep strategic collaboration, aiming to create a leading Web3 ecosystem in Asia.

Merge Advantages

1. Technical Integration: Kaia combines the technological advantages of Klaytn and Finschia to provide a high-performance Blockchain network. It supports EVM and CosmWasm, enabling developers to build applications on a platform compatible with various Blockchain technologies.

2. User Base: The merged Kaia will integrate the advantages of Klaytn and KakaoTalk as well as Finschia and LINE, boasting a potential user base of over 250 million, providing a large user foundation for Blockchain applications.

3. Ecosystem Expansion: Kaia will promote ecosystem expansion in physical asset tokenization, GameFi, and DeFi with partners in Japan, South Korea, and Southeast Asia, further enriching Kaia's ecosystem and attracting more developers and projects to join.

4. Governance Structure: The Kaia plan expands its governance structure to include 100 leading global enterprises, achieving permissionless verification and enhancing the level of decentralization and security of the system.

Merge Impact

The merged Kaia is expected to have a profound impact on the Web3 industry. It will not only bring new vitality to the blockchain field in the Asia-Pacific region but may also become the focal point of attention for the global blockchain community. The launch of Kaia signifies the rise of a network centered around collaboration, innovation, and users, which will simplify user experience and promote the global popularization and application of blockchain technology.

In addition, Kaia's governance model optimization and support for AI-driven dApp discovery and promotion will make Kaia an important bridge connecting traditional enterprises and modern Blockchain technology. Kaia's success