InfoFi Gold Digging Guide: New Gameplay and Potential Opportunities

Recently, the InfoFi concept is rapidly emerging. The leaderboard of leading projects has brought substantial profits to early participants, and other projects are also launching new features, resulting in a surge in coin prices.

As market watchers have begun to seek opportunities in the InfoFi space, many may still be wondering: what exactly is InfoFi? It does not trade in common cryptocurrencies, but rather in difficult-to-quantify "attention," "reputation," and the like. Is this reliable? More importantly, how can ordinary investors participate? This article will delve into the core of InfoFi, providing insights for investors to grasp the next potential opportunity.

1. InfoFi Analysis: When "Information" Becomes a Tradable Asset

Definition of InfoFi 1.1

The core idea of InfoFi( information finance) is to transform traditionally hard-to-quantify non-price information, such as project attention, social account influence, and event occurrence probabilities, into tradable and priceable financial assets. It can become a new type of speculative tool, allowing market participants to bet on the "information" itself; it can also serve as a powerful signal mining engine, helping investors discover early opportunities within complex information.

Reasons for the rise of InfoFi 1.2

The emergence of InfoFi is the result of technological advancement and the evolution of market demand:

• AI Technology Support: The advancement of AI large models has made it possible to analyze vast amounts of data and make sentiment judgments, providing a technological foundation for information quantification and pricing.

• The market's pursuit of new opportunities: The crypto market has been looking for new growth points, and InfoFi provides a new realm of imagination.

• "Attention leads price" trend: In the current market, the rise in popularity of a project or concept often signals price changes. InfoFi attempts to make this "premonition" explicit and tradable.

1.3 The Significance of InfoFi for Ordinary Investors

For ordinary investors, the value of InfoFi lies in:

• Reducing information asymmetry: InfoFi visualizes hidden information asymmetry to some extent, and timely interpretation of these "information assets" may provide advantages.

• Decision Support Tool: Even without directly participating in trading, the data generated by the InfoFi platform can provide valuable references for investment decisions.

• Small capital participation opportunities: Some InfoFi platforms allow users to participate with smaller amounts of capital, and some may even require just posting content to potentially earn returns.

II. InfoFi Landscape: Representative Projects and Participation Methods

The InfoFi sector is rapidly developing, here are some representative projects and ways to participate:

2.1 An AI-driven social platform

Introduction: This platform is the proposer and pioneer of the InfoFi concept, utilizing AI to quantify attention and supporting applications such as social finance. The future goal is to become the interoperable information financial layer of internet information, connecting creators, users, and brands.

Participation method: Register a platform account, connect social media, and bind a wallet. Publish original and in-depth related content, interact with high-influence accounts to accumulate points. Users ranked higher may gain priority in project token allocation, be careful to avoid low-quality content.

2.2 A well-known task distribution platform

Introduction: The platform has launched a community growth feature, combining its powerful task system to help projects accurately identify high-quality users through comprehensive data capture, dashboards, and AI sentiment analysis. Users can earn rewards through genuine contributions, accumulating verifiable reputation assets.

Participation method: Post high-quality relevant content on social media to accumulate points. Continue to participate in the platform's traditional tasks to accumulate loyalty points; these metrics may jointly serve as the basis for the project party to allocate rewards.

2.3 Some Real-time Data Dashboard

Introduction: The platform was originally used to track information related to AI tokens, and has now launched the InfoFi feature, dedicated to analyzing crypto projects and opinion leaders, rewarding high-quality social content. It provides multidimensional indicators including attention, market sentiment, and price trends.

Participation method: Publish original content related to the designated project on social media platforms to earn points. Be sure to mention the official account, use relevant hashtags, and maintain interaction and content continuity when posting. You can also earn points by inviting others to join.

2.4 Reputation Assessment Tool on a Certain Blockchain

Introduction: This tool is known as the Web3 version of "Dazhong Dianping". Its core function is to generate credibility scores to address on-chain fraud issues. A reputation market has also been launched, where users can speculate on various reputations by buying and selling "trust tickets" linked to specific profiles.

Participation Method:

1. Increase your reputation score: Evaluate others, vote or reply to evaluations, and use assets to guarantee others ( to earn rewards ).
2. Participate in the reputation market: Predict the reputation changes of others or projects without an invitation; after being invited, you can create your own reputation market. Most interactive behaviors can accumulate points, providing opportunities to obtain potential rewards.

2.5 A decentralized monetization platform for creators

Introduction: This platform allows social media users of any scale to directly participate in brand marketing and earn income based on real influence. Users choose brand activities, publish content according to the rules, and the platform automatically tracks the effects and distributes rewards based on a comprehensive scoring mechanism, all without needing to apply.

Participation method: Register using a social account and bind a wallet. Certified users can directly select tasks to participate and earn money; ordinary users mainly earn commissions through invitations. After certified users select a task, they will receive a unique link to post content on social platforms as required. Earnings are calculated based on valid views and will be automatically distributed to the wallet after the event ends.

2.6 Some Attention Share Trading Protocol

Introduction: This protocol allows users to speculate on trends related to projects rather than the tokens themselves, supporting high leverage and pricing based on third-party data streams. It has been launched on the testnet with the goal of promoting attention trading to the mainstream market.

Participation method: After receiving an invitation, users can trade the attention trends of various crypto projects on the platform. Currently, the official has not announced any incentive programs.

2.7 A Web3 AttentionFi ecosystem

Introduction: This platform aims to measure and reward the true impact of crypto content. By assessing user influence through scoring, it rewards high-quality content and effective interactions, comprehensively evaluating the user's content dissemination and interaction quality on social platforms.

Participation method: Link social accounts, publish valuable crypto-related content ( such as market analysis, project tutorials, trend predictions, etc. ), add specific tags or mention official accounts. Points can be earned when the content receives interactions, and the influence score will also increase.

2.8 An AI-driven Web3 content filtering platform

Introduction: This platform is dedicated to building an open, fair, and efficient AI ecosystem through community-driven data training and validation. Relying on real-time contributions from a large number of users for dynamic learning, it ensures the diversity of data sources. Participants can earn points or token rewards by contributing high-quality content.

Participation method: Connect personal social accounts and follow official and bot accounts. Users can earn points by creating content and discovering quality content from others, with a limit on the number of content scouting attempts per person per day.

2.9 A SocialFi protocol based on a specific public chain

Introduction: This protocol transforms user interactions on social platforms into on-chain reputation assets. Its core functionality establishes on-chain reputation by tracking user behavior, with a comprehensive scoring metric. Users can earn points and rewards by tagging official accounts in content or participating in loyalty programs.

Participation method:

1. Comment Interaction: When commenting on related content, mention the official account (, with a limit of points per comment, and a total daily limit of points ).
2. Publish Original: Release high-quality content and indicate the official account ( at the end for scoring based on interaction ).
3. Loyalty Project: Join the specified project list, publish related content ( mark the project's official account ), score based on views

2.10 An AI-driven InfoFi platform

Introduction: The platform aims to help users discover valuable opinion leaders and project parties. Users can view comprehensive rankings and specialized rankings, project financing situations, token mentions and price changes from opinion leaders, as well as personalized analysis. Users can rate and tag projects and opinion leaders, similar to a Web3 version of a popular review platform. Recently, a hot topic trend analysis and project discussion summary feature have been added.

Participation method: Comment on projects and opinion leaders to earn points and token rewards. A new round of reward activities is about to begin.

( 2.11 Some Content Mining Platform

Introduction: The platform rewards high-quality content creators through a "content mining" model. After users publish content, it is evaluated by AI, and quality content can receive native token rewards, distributed every 10 minutes. The project has the support of a well-known market maker, but the participation threshold is high, requiring users to have a verified social account, with more than 50 followers and an account registration time of no less than 90 days.

Participation method: After meeting the threshold requirements, creatively reply under the official post released by the organization. Popular replies will be quoted by the official and rewarded with tokens. You can check the rankings and the number of tokens earned on the platform.

) 2.12 A content creation incentive platform

Introduction: The platform aims to help project parties accurately identify and reward genuine community supporters. The entry barrier is low, and content creation is divided into "meaningful content" and "promotional content". Users need to balance the ratio of the two to achieve a higher score. Projects must undergo official review and voting by holders of platform governance tokens to go live, thus giving actual value to governance tokens.

Participation Method: Publish original content that is closely related to the promoted project and clearly mention the project token name. Rewards are calculated and distributed based on weekly or monthly leaderboard rankings.

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3. Various Strategies for Ordinary Investors to Participate in InfoFi

• Content Creation Type: Investors who are skilled in creation and diligent can earn profits by publishing content through most of the projects mentioned above. However, it is important to discern between genuine interaction and artificial manipulation.

• Direct trading type: Investors who have judgments on specific events or are good at capturing trends can directly participate in information asset trading on related platforms.

• Decision Support Type: Use indicator data from various platforms as a reference for investment decisions to assist in project evaluation.

• Project Investment Type: Research the InfoFi track, select potential project tokens for medium to long-term investment. Focus on the team, technology, community, and token model.

• Interactive Participation Type: Focus on the dynamics of emerging InfoFi projects, actively participate in test nets, community activities, etc., to strive for early reward opportunities.

4. Risk Warning

• Information overload: Avoid falling into a new "information cocoon" or "echo chamber effect".

• Pay attention to authenticity: distinguish false popularity, observe the quality of community discussions, and whether there are real user exchanges and in-depth technical discussions.

• Maintain independent thinking: Any information provided by InfoFi tools is for reference only, and final decisions should be based on independent research and judgment.

• Carefully study the project: The best way to understand the InfoFi project is to learn its white paper and documentation, and to understand its interpretation of InfoFi, product mechanisms, technical architecture, and token economic model.

V. The Industry Impact and Future Development of InfoFi

InfoFi is impacting multiple aspects of the cryptocurrency industry:

• Provide small and medium creators with opportunities to be "seen" and a value closed loop.
• Break the existing opinion leader pattern, providing newcomers with the opportunity to compete on the same stage as industry giants.
• It may lead to content homogenization and an increase in "professional participants", affecting the real community value.
• The risk of increasing information entropy may overwhelm genuinely high-quality and in-depth content.

In the future, InfoFi may synergize with other fields:

• InfoFi + DeFi: On-chain reputation may serve as a credit reference for DeFi lending; quantitative strategies can use InfoFi data as input for trading signals.

• InfoFi + SocialFi: Creator tokens can obtain a more fair market pricing through the InfoFi platform.

• InfoFi + AI: AI agents may participate in the InfoFi market for information arbitrage and risk hedging.

For ordinary investors, understanding the essence of InfoFi, learning to use the tools, and avoiding risks are essential to becoming a smart "information prospector" and uncovering potential opportunities.

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