Web3 User Rise: How to Build a Sustainable Product Ecosystem

Web3 products often face the issue of rapid user attrition, which is closely related to the fluctuations in the cryptocurrency market cycles. During bull markets, there is a surge in users, while in bear markets, many projects find themselves in trouble. To achieve long-term stable rise, the key lies in creating a healthy interaction system between the product and users, continuously iterating to enhance user experience, and gradually expanding market share.

The basic idea of user growth includes three key links:

1. Find the right market positioning ( PMF )

Focus on the most suitable niche market for oneself, rather than blindly pursuing the overall market. For Chinese entrepreneurs, the Chinese-speaking community is an essential foundation that cannot be ignored.

2. Build the Minimum Viable Product ( MVP )

First launch the core functions to meet the basic business loop, and then iterate and optimize based on feedback. Avoid striving for perfection in one go, and learn to say "no" to many good ideas.

3. Develop marketing promotion strategy(GTM)

The GTM of Web3 emphasizes community building in addition to traditional marketing. By means of token incentives and other methods, it aims to build an ecosystem that includes users, developers, investors, and other participants.

PMF: Identify the market and meet real demand

PMF is a continuous iteration process that includes the following steps:

1. Accurately identify target user groups and uncover unmet needs.

2. Formulate product strategy and clarify differentiated value propositions

3. Design the MVP feature set and conduct thorough user requirement testing.

By continuously collecting feedback and validating it, the product-market fit is constantly improving. Avoid blind development; market research should be conducted early in the product planning phase.

MVP: Rapid iteration, avoiding detours

MVP emphasizes developing a product prototype that reflects core value with minimal cost and in the shortest time. The key is:

• Focus on solving the most critical problem for users
• Simplify the usage process, highlight product features
• Quickly push to market to validate feasibility
• Continuously optimize and iterate based on feedback

There is no need to pursue perfection, but rather to get it right at key points. This ability to "simplify complexity" can help projects grasp the rhythm of business development.

GTM: Attract new users and retain old ones, manage the community

The GTM of Web3 not only needs to acquire users but also to cultivate an active community ecosystem. The main strategies include:

1. Acquire new users

   • Task Interactive Airdrop
   • Use Web3 task platforms for traffic generation

2. Increase activity and retention rate

   • Continuously optimize product experience
   • Hold community activities such as AMAs

3. Recommendation and Self-Propagation

   • Design incentive mechanisms to encourage users to share
   • Analyze user behavior data optimization strategy

Token incentives are an effective means to address the cold start problem, but they are not enough on their own. Project teams need to continuously improve product features, enhance user experience, and cultivate high-quality communities in order to achieve sustainable rise.

In short, the rise of Web3 users requires project teams to collaborate in multiple areas such as product positioning, feature iteration, and community operations to create a virtuous cycle ecosystem. Only by continuously creating value for users can they maintain competitiveness amid market fluctuations.