What is Trends.fun recently launched by Solana? Can turning tweets into tokens reignite the SocialFi craze?

The new platform Trends.fun in the Solana ecosystem allows users to tokenize tweets with a single click, gaining support from multiple heavyweight figures in the ecosystem, hoping to create a new paradigm of SocialFi. (Background: What is tokenized stock xStocks? How to trade? How Solana's Wall Street is changing the world) (Additional context: Understanding QuoteChain: An experiment in the AI+SocialFi track) With the recent continuous rise in the crypto market, the atmosphere of a bull market is gradually intensifying. Historical experience shows that bull market cycles are often accompanied by the emergence of new products and narratives. On July 18, the Solana ecosystem welcomed a new platform focused on "one-click tweet tokenization" — Trends.fun. Once the product was released, it sparked widespread discussion on social media. In the context of homogenization among various meme launchpads, a new product that can turn tweets into tokens naturally attracts attention, but another key reason for widespread interest is that this new platform has gained support from many star figures in the Solana ecosystem. Founder Mable Jiang was previously the revenue chief of the star project STEPN, a partner at top VC firm Multicoin Capital, and a corporate strategy manager at DiDi. Mable is also recognized as one of the important figures in the Solana community, having extensive connections and influence within the community and the Asian blockchain investment circle. In this Trends.fun project, she has also mobilized support from several important figures in the Solana ecosystem. These include Solana co-founder @aeyakovenko, Solana Foundation chair Lily Liu, Jupiter co-founder Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, and Magic Eden co-founder Zhuoxun Yin, covering heavyweight figures from various tracks within the Solana ecosystem. Coupled with its strong background, Trends.fun's entry into the SocialFi track has always been at the forefront of Web3 topics. Especially after pump.fun and bonk.fun, the market is eagerly searching for the next disruptive SocialFi innovation paradigm. Trends.fun first experience Trends.fun official website On the homepage, each post has BUY and SELL options next to it, allowing one-click participation in buying and selling the token of that tweet. Clicking on the post you wish to buy tokens for also clearly shows the market capitalization, holdings distribution, and other information of that tweet's token. If users want to issue tokens for a tweet on X, they only need to paste its link into the prominent input box on the Trends.fun homepage to complete the token creation for that tweet with one click. It should be noted that each tweet only supports one token issuance, following the principle of "first come, first served"; once a token has been created for a particular tweet, subsequent users will not be able to initiate new token issuance based on that tweet. Current popular tokens on Trends.fun Currently, the hottest tokens on the Trends.fun platform are: Trends.fun official account's first tweet (number of token holders 8447, market capitalization 1.49M) Tweet link Token details page Founder Mable Jiang introduces Trends.fun project background tweet (number of token holders 3539, market capitalization 205K)) Tweet link Token details page Solana official linked Trends.fun tweet (number of token holders 657, market capitalization 87.5K) Tweet link Token details page Easy to use, but may be replicated In short, Trends.fun achieves near-zero threshold tweet tokenization: users can issue tokens for any tweet on X with an extremely simple process and smooth experience, with costs as low as less than 1 dollar. At the same time, the platform provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market value, trading dynamics, and creator information. For readers unfamiliar with DBC, the DBC (DeepBrain Chain) mechanism aims to tokenize the content of posts on X, combining information flow and value flow. The core mechanism is to issue tokens through Bonding Curve, allowing users to create tokens based on a certain X post link without needing to pre-store liquidity pool (LP). The token price is driven by market consensus and is unrelated to the interaction data of the post itself (likes, retweets, etc.), with issuers receiving 20% of token incentives. This mechanism encourages users to create tokens around content, capturing the trend value of social media. For example, suppose user A sees a tweet from user B with a mobile phone review on X. User A issues a token "PhoneHype" for that tweet through Trends.fun, without needing to provide liquidity themselves; this "PhoneHype" token can be listed for trading. If this tweet sparks heated discussions, with many other users buying the "PhoneHype" token, the token price will rise. User A, as the issuer of that tweet's token, will receive a 20% token reward. Twitter user @Viki_Nan.mp3 has already organized and analyzed the relevant processes. Original tweet link (source: @Viki_Nan.mp3) In summary, Trends.fun provides users with an extremely simple and smooth experience while significantly lowering the issuance threshold, allowing any user to create tokens for tweets they believe have "trends". Additionally, under the DBC on-chain pricing model, the price of each tweet token project is driven by real buying and selling funds, effectively avoiding the possibility of false social indicators (likes, retweets, etc.) manipulating prices. At the same time, however, Trends.fun also faces some risks. First, the core model of the product lacks barriers, posing a risk of being quickly replicated by competitors. Second, tokens issued through Trends.fun can be traded on any third-party DEX, and users can even participate in buying and selling popular tokens without going through the Trends.fun platform, weakening the platform's ability to capture value as an issuance and trading entry point. Finally, the DBC mechanism is a double-edged sword; while it avoids the impact of false social indicators on token prices, it also limits the direct price-boosting effects brought by the dissemination of high-quality content. As Mable Jiang, the founder of Trends.fun, stated in her tweet: "AI is pushing the cost of content production to zero. When views, likes, and even entire posts can be manipulated, on-chain capital becomes a truly scarce and transparent signal of consensus." Whether Trends.fun can reshape the glory of SocialFi and InfoFi remains to be seen; however, in the current market recovery, any new product under a new narrative is worth our experience and learning.